Inside SEAD’s creative lab, we’re exploring the intersection of culturally-centered design and just storytelling. Soon is both a creative shop and studio, where we craft literary and visual storytelling for social good.

Soon means both camp and zero in Lao. An homage to our founding director’s roots, we’re redefining it to acknowledge the spaces and cultural assets our communities hold. Soon is a sense of hope for the future we want to see and grow, from the trenches of our histories to the genius of our ancestors.

100% of Soon proceeds goes to support SEAD’s critical work in cultural organizing, critical languages, and narrative storytelling.

Soon Studio

Our talented team of narrative storytellers includes copywriters, graphic designers, and illustrators who work collaboratively to craft visual and literary storytelling that is human-centered, culturally-aware and just; from conception to completion.

Soon Shop

Our shop includes cultural goods that speak to Southeast Asian heritages and imagination and our studio works with justice-minded organizations who want to spark action through design and story-based strategy.