We believe storytelling is currency for humanity. Got a story, campaign, or cause that needs to reach cultural communities? Talk to us about it.
Inside SEAD’s creative lab, we’re exploring the intersection of culturally-centered design and just storytelling. We’re excited to officially launch Soon Storytelling Shop! Soon is both a creative shop and studio, where we craft literary and visual storytelling for social good. Our shop includes cultural goods that speak to Southeast Asian heritages and imagination and our studio works with justice-minded organizations who want to spark action through design and advocacy communications. 100% of Soon goes to support SEAD’s critical work. Soon means both camp and zero in Lao. An homage to our founding director’s roots, we’re redefining it to acknowledge the spaces and cultural assets our communities hold. Soon is a sense of hope for the future we want to see and grow, from the trenches of our histories to the genius of our ancestors. If you got a project that’s tied to a social cause and you need cultural communicators who know design and storytelling, then talk to us.